GoFocus

Acquisition · Systems · AI · Talent

Full Stack Advisory for SMEs

We remove the constraint holding a business back, whether it sits in acquisition, in a process the founder personally runs, or in a role nobody has filled.

Trusted by teams backed by

FordHyundaiCoca-ColaDoorDashMaropostVidyard
$28M+SOURCE 1GoFocus internal records, 2023 to 2026. Attributed client revenue, ad spend managed, net return on ad spend and engagement count. Attributed revenue reflects client revenue generated under active GoFocus engagement across paid acquisition, systems and advisory work. Unaudited.
Client revenue attributed
$2M+SOURCE 1GoFocus internal records, 2023 to 2026. Attributed client revenue, ad spend managed, net return on ad spend and engagement count. Attributed revenue reflects client revenue generated under active GoFocus engagement across paid acquisition, systems and advisory work. Unaudited.
Client ad spend managed
6.2xSOURCE 1GoFocus internal records, 2023 to 2026. Attributed client revenue, ad spend managed, net return on ad spend and engagement count. Attributed revenue reflects client revenue generated under active GoFocus engagement across paid acquisition, systems and advisory work. Unaudited.
Net return on ad spend
50+SOURCE 1GoFocus internal records, 2023 to 2026. Attributed client revenue, ad spend managed, net return on ad spend and engagement count. Attributed revenue reflects client revenue generated under active GoFocus engagement across paid acquisition, systems and advisory work. Unaudited.
Engagements since 2023

What we do

Operators who build the system, not an agency that rents you one.

Most firms in this market sell you one thing. An agency rents you attention and goes quiet when the retainer stops. A software shop hands you a tool and a login. A recruiter fills a seat into a process that does not exist yet.

We work the whole constraint. If acquisition is the bottleneck we build the channel. If the bottleneck is that the founder personally touches every job, we build the operating structure that removes him from it. If the business needs a person, we place one into a system that already runs.

Scoped per engagement, not sold as a fixed product. We stay on contract as the business changes.

The constraint

The person who should be selling is reconciling.

A survey of 1,000 owners of micro, small and medium sized businesses found owners spend an average of 11 hours a week on administrative and finance work, about six working days a month. The same owners reported 3.6 days a month on sales and business development.SOURCE 2American Express and Small Business Saturday UK. SME Business Barometer, July 2026. Survey of 1,000 micro, small and medium sized business owners.

54%SOURCE 2American Express and Small Business Saturday UK. SME Business Barometer, July 2026. Survey of 1,000 micro, small and medium sized business owners.

say paperwork gets in the way of running the business

36%SOURCE 2American Express and Small Business Saturday UK. SME Business Barometer, July 2026. Survey of 1,000 micro, small and medium sized business owners.

name their own capacity as the single largest barrier to growth

Owner time, working days per month
Administrative and finance6.0
Sales and business development3.6

Track record

The problem we found, the work we did, what happened.

View additional case studies

The fit

Built for a specific operator.

Built for

  • Owner led businesses with real revenue that have outgrown the founder doing everything.
  • Companies where one process, one channel or one missing role is visibly the bottleneck.
  • Operators who want the business off their desk rather than another marginal month of revenue.
  • Firms willing to change the offer or the pricing if that is where the constraint actually is.
  • People who want a partner accountable to the outcome, not a vendor accountable to a deliverable.

Not built for

  • Pre revenue businesses still looking for a product or a market.
  • Anyone wanting a course, a template or a campaign to run themselves.
  • Businesses chasing a lead spike with no intention of building something durable.
  • Owners who want to stay the bottleneck and keep every decision on their desk.
  • Anyone expecting a guaranteed multiple. A re-rating is a market mechanism, not a promise.

Our team

Operators who build the systems, not describe them.

We do the work ourselves. Engineering, strategy and delivery are owned in house, by people who have carried real businesses, not resold under our name.

Ethan Bouganim

Ethan Bouganim

Co-Founder, Strategy & Acquisition

$28M+ attributed · 50+ engagements

Leads positioning, commercial strategy and engagement scoping. The work behind $28M+ in attributed client revenue and $2M+ in managed ad spend across fifty plus engagements since 2023. Systems built under his direction have been deployed into engagements serving Fortune 500 and enterprise clients.

Jack Lassner

Jack Lassner

Co-Founder, Technical

Systems architecture · Agentic AI · Attribution

Leads engineering across systems architecture and agentic builds. Keeps GoFocus at the front of what AI actually delivers in production rather than in demos, and owns the attribution layer. Clients see exactly what each system generates, wired to the payment processor, with no room left to guess.

Jake Woolf

Jake Woolf

Head of Client Success

$2M → $14M enterprise value built

Owns the client relationship from onboarding through delivery. Scaled an insurance brokerage from single digit headcount to over 30 staff, building the operating and service structure that carried it.

Sources

Every market figure carries a published source. Internal figures are identified as internal.

  1. 01GoFocus internal records, 2023 to 2026. Attributed client revenue, ad spend managed, net return on ad spend and engagement count. Attributed revenue reflects client revenue generated under active GoFocus engagement across paid acquisition, systems and advisory work. Unaudited.
  2. 02American Express and Small Business Saturday UK. SME Business Barometer, July 2026. Survey of 1,000 micro, small and medium sized business owners.

Let us find the constraint.

Thirty minutes, no pitch. If we cannot see where value is available in your business, we will tell you on the call.