Your Speed to Lead AI agent calls each new lead within 60 seconds, qualifies them, books the meeting on your calendar and hands your sales team the full picture. More meetings from the ad spend you already have.
Sample call. Summit Renovations and Sarah are made up; the voice is Ella, the agent our clients run.
Read the full transcript
00:42Ella: Hi, is this Sarah?
00:44Sarah: Yes, speaking.
00:46Ella: Hi Sarah, it's Ella with Summit Renovations. You just asked for a kitchen quote on our site. Does that ring a bell?
00:54Sarah: Oh yeah, that was me. That was fast!
00:57Ella: We like to catch you while it's fresh. Quick question, so we send the right person: is this a full remodel, or more of a refresh?
01:06Sarah: A full remodel. We're hoping to start next month.
01:10Ella: Perfect. And do you have a rough budget in mind?
01:14Sarah: Somewhere around thirty to forty thousand.
01:17Ella: That's right in our range. I can book you a free in-home estimate with our project lead. I have Thursday at two, or Friday at ten. What works better?
01:27Sarah: Thursday at two works.
01:29Ella: Done. You're booked for Thursday at 2 p.m., and you'll get a text confirmation in a minute. Anything you'd like him to know before then?
01:37Sarah: Just that we're looking at financing options.
The average business takes 42 hours to call a new lead back.
An audit of 2,241 US companies found the average first response to an online lead took 42 hours.SOURCE 3Oldroyd, McElheran and Elkington. The Short Life of Online Sales Leads. Harvard Business Review, March 2011. Audit of 2,241 US companies.
Research from MIT found the odds of qualifying a lead were 21 times higher when the response came within five minutes instead of thirty.SOURCE 2James Oldroyd, MIT Sloan School of Management, with InsideSales.com. Lead Response Management Study, 2007. Six companies, over 15,000 leads, over 100,000 call attempts.
Under 60 secondsYour agent
1 min5 min30 min1 hour1 day2 days
42 hoursAverage business
What happens in the first two minutes.
Times from the sample call above.
00:00
The lead fills out your form
From your ads, your site or any lead source you connect.
00:42
Your agent calls
Within 60 seconds, in the tone you choose. If the lead misses the call, it follows up.
01:17
The lead is qualified
It answers their questions and asks yours: project, timeline, budget. An unclear answer gets a follow-up question, not a guess.
01:29
The meeting is booked
Straight into your calendar, at a time that works for the lead.
01:43
Your team gets the report
The full picture lands with whoever takes the meeting, and your CRM is already up to date.
Whoever takes the meeting walks in knowing everything.
Every booked lead comes with a report: how good the lead is, when they want to start, what they can spend, when they are booked, and what they are worried about. Your CRM keeps the stage, contact details and booking information current on its own.
Sarah · Kitchen quote
Lead report
Lead quality
8 / 10
Timeline
Next month
Budget
$30k to $40k
Booked
Thu, 2:00 PM
Questions
Financing options
In your CRM
Lead stage
Booked
Contact details
Sarah · (555) 010-2245 · sarah@example.com
Booking
Thu, 2:00 PM · Free in-home estimate
From the sample call above. Sample data.
Built and tested to your standard before it touches a lead.
Built on your business
Company information
Services, locations, prices and how your sales process works.
Voice and conversation
The tone you want and the qualifying questions you already ask.
Booking and connections
Your lead sources, your CRM and your calendars.
Tested on 300 to 500+ scenarios
001Pricing questionsPass
002Callback requestsPass
003Booking conflictsPass
004Unclear answersPass
005Opt-outsPass
Nothing goes live until it passes.
Launch is where the work starts.
A team on your account, 24/7
Call monitoring, issue flagging and fixing, and new tech as it lands.
Weekly reviews
Iterations, refinements and A/B tests on how your agent talks and books.
Direct access
Message the people building your agent, any time.
We build the agent, and the acquisition that feeds it.
Named results from client engagements. The first two are AI built to engage, qualify and route inbound leads.
$28M+SOURCE 1GoFocus internal records, 2023 to 2026. Attributed client revenue, ad spend managed, net return on ad spend and engagement count. Attributed revenue reflects client revenue generated under active GoFocus engagement across paid acquisition, systems and advisory work. Unaudited.
Client revenue attributed
$2M+SOURCE 1GoFocus internal records, 2023 to 2026. Attributed client revenue, ad spend managed, net return on ad spend and engagement count. Attributed revenue reflects client revenue generated under active GoFocus engagement across paid acquisition, systems and advisory work. Unaudited.
Client ad spend managed
6.2xSOURCE 1GoFocus internal records, 2023 to 2026. Attributed client revenue, ad spend managed, net return on ad spend and engagement count. Attributed revenue reflects client revenue generated under active GoFocus engagement across paid acquisition, systems and advisory work. Unaudited.
Net return on ad spend
50+SOURCE 1GoFocus internal records, 2023 to 2026. Attributed client revenue, ad spend managed, net return on ad spend and engagement count. Attributed revenue reflects client revenue generated under active GoFocus engagement across paid acquisition, systems and advisory work. Unaudited.
You already generate leads, and you run ads to bring new prospects in.
Your offer works and has been validated.
Your team knows how to sell once a meeting is booked.
You want more meetings from the spend already allocated, not more headcount.
Not built for
Businesses with no lead flow yet.
Anyone looking for a chatbot to set up on their own.
Teams that would rather leads wait for a callback.
Anyone expecting a guaranteed result.
Our team
Operators who build the systems, not describe them.
We do the work ourselves. Engineering, strategy and delivery are owned in house, by people who have carried real businesses, not resold under our name.
Ethan Bouganim
Co-Founder & CEO
$28M+ attributed · 50+ engagements
Leads positioning, commercial strategy and engagement scoping. The work behind $28M+ in attributed client revenue and $2M+ in managed ad spend across fifty plus engagements since 2023. Systems built under his direction have been deployed into engagements serving Fortune 500 and enterprise clients.
Jack Lassner
Co-Founder & CTO
AI agents · Custom CRM · Attribution
Leads engineering across systems architecture and agentic builds. Keeps GoFocus at the front of what AI actually delivers in production rather than in demos, and owns the attribution layer. Clients see exactly what each system generates, wired to the payment processor, with no room left to guess.
Jake Woolf
Head of Client Success
$2M → $14M enterprise value built
Owns the client relationship from onboarding through delivery. Scaled an insurance brokerage from single digit headcount to over 30 staff, building the operating and service structure that carried it.
Questions owners ask us.
Within 60 seconds of a new lead coming in, day or night. If the lead does not pick up, it follows up.
Play the sample call at the top of this page. Your agent is built on your company information and your qualifying questions, in the tone you choose, and nothing goes live until it meets your standard.
Your lead sources, your CRM and your calendars. Meetings land on your calendar, and the lead stage, contact details and booking information update in your CRM.
We build it on your company information, then test it on 300 to 500+ scenarios, including pricing questions, callback requests, booking conflicts, unclear answers and opt-outs.
A team on your account monitors calls, flags and fixes issues, and runs weekly reviews, iterations and A/B tests. You can reach us 24/7.
We cover pricing on the call, once we understand your lead volume and setup. Usage costs are included.
No. What we control is the agent we build and the standard we build it to. Outcomes vary by business and market. Be careful with anyone who tells you otherwise.
We do. Engineering is in house under Jack. Strategy sits with Ethan. Client success is owned end to end by Jake. We do not resell an outsourced build under our name.
Sources
Every market figure carries a published source. Internal figures are identified as internal.
01GoFocus internal records, 2023 to 2026. Attributed client revenue, ad spend managed, net return on ad spend and engagement count. Attributed revenue reflects client revenue generated under active GoFocus engagement across paid acquisition, systems and advisory work. Unaudited.
02James Oldroyd, MIT Sloan School of Management, with InsideSales.com. Lead Response Management Study, 2007. Six companies, over 15,000 leads, over 100,000 call attempts.
03Oldroyd, McElheran and Elkington. The Short Life of Online Sales Leads. Harvard Business Review, March 2011. Audit of 2,241 US companies.
Let us map the infrastructure your business runs on.
Thirty minutes. We map how leads arrive, how your team sells and where work queues up, then tell you what we would build first.